Google Analytics 4 |
Google |
Third-Party |
_ga |
Enables anonymous visitor tracking to generate statistical insights on our website. |
Persistent |
2 years |
_gid |
Enables anonymous visitor tracking to generate statistical insights on our website. |
Persistent |
24 hours |
_gat |
Used to regulate request rate ensuring proper server resource allocation and preventing excessive data traffic. |
Session |
Until closed |
_gac |
Stores campaign-related data and parameters, including traffic source (e.g. website or ad), the medium through which the user arrived (e.g. search or paid ads), the campaign name, and associated marketing information |
Persistent |
90 days |
_ga_FM8BVDSCFY |
Assigns a randomly generated identifier to each user, ensuring anonymity while distinguishing individual visitors for analytical purposes. |
Persistent |
2 years |
Google/ Analytics |
Third-Party |
_gaexp |
Used for A/B testing and experiments |
Persistent |
90 days |
Facebook Pixel |
Facebook |
Third Party |
fr |
Delivers and measures the performance of our Facebook advertisings on Facebook and improves their relevancy. |
Persistent |
90 days |
__fbp |
Identifies browsers for the purposes of providing advertising and site analytics services. |
Persistent |
90 days |
Google Ads |
Google |
Third Party |
_gcl_au |
Tracks and remembers which Google Ads you clicked on through the Google Search (search results pages, Maps and Shopping) and Display (YouTube, Blogger and Gmail) networks and monitors if those clicks turned into actual interactions or sign-ups to MyOffers for marketing and analytical purposes. |
Persistent |
90 days |
Microsoft Ads |
Microsoft |
Third Party |
_uetsid |
Bing Ads sets this cookie to engage with a user that has previously visited the website. |
Persistent |
1 day |
_uetvid |
Bing Ads sets this cookie to engage with a user that has previously visited the website. |
Persistent |
1 day |
MUID |
Microsoft Bing sets this cookie to identify unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. |
Persistent |
389 days |
Taboola |
Taboola |
Third Party |
taboola_session_id |
Creates a temporary session ID to avoid the display of duplicate recommendations on the page. |
Persistent |
Session |
taboola_select |
Maintains a record of whether the user performed an action in the “Taboola Select” feature. |
Persistent |
1 year |
taboola_fp_td_user_id |
Indicates that the user clicked on an item that was recommended by Taboola’s Services. This is used for reporting and analytics purposes. |
Persistent |
1 year |
t_gid |
Assigns a unique, partitioned User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with one advertiser or publisher. |
Persistent |
1 year |
t_pt_gid |
Assigns a unique User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user. |
Persistent |
1 year |
trc_cookie_storage |
Assigns a unique User ID that is used for attribution and reporting purposes. |
Persistent |
1 year |
_tb_sess_r |
Used on websites of our publisher Customers that utilize the Taboola Newsroom services. It maintains a session reference about the user’s visit to this particular website. |
Persistent |
30 minutes |
_tb_t_ppg |
Used on websites of our publisher Customers that utilize the Taboola Newsroom services. This cookie is used to identify the referring website (i.e. the website that the user visited prior to arriving at this publisher’s website). |
Persistent |
30 minutes |
abLdr |
Supports routine technical and performance improvements for Taboola’s browser-based Services. |
Persistent |
3 year |
abMbl |
Supports routine technical and performance improvements for Taboola’s mobile SDK Services. |
Persistent |
3 hours |
tb_click_param |
Used on websites of our publisher Customers that utilize the Taboola Newsroom services. It measures performance of the publisher’s homepage articles that are clicked. |
Persistent |
50 seconds |
taboola global:last-external |
Used for attribution purposes to see what link or page led a user to the current page. |
Persistent |
Local Storage (deleted when the user deletes it) |
global:last-external-referrer |
Used for attribution purposes to see what link or page led a user to the current page. |
Persistent |
Local Storage (deleted when the user deletes it) |